[Role - who I am] - Fresh produce ERP vendor - Focused on identifying sales signals from produce and agribusiness companies in North America [Keep — topics and signals I care about] Growth & Expansion Signals - Fresh produce or agribusiness companies expanding operations (new facilities, packing houses, warehouses, distribution centers) - Geographic expansion (entering new markets, especially cross-border between Mexico, USA, and Canada) - Capacity increases, infrastructure investments, or operational scaling Funding & Strategic Activity - Companies receiving funding, investment, or financing (VC, private equity, debt financing) - Mergers, acquisitions, joint ventures, or strategic partnerships involving produce companies - Announcements indicating business growth or scaling initiatives Risk & Problem Signals - Lawsuits, fines, or disputes involving fresh produce companies (including PACA violations) - Bankruptcy, insolvency, or financial distress - Supply chain disruptions, operational breakdowns, or compliance issues Industry Scope - Fresh produce and agribusiness companies operating in or Mexico, USA, and Canada [Filter out — noise I want to ignore] - General agriculture news not related to specific company events - Consumer trends, recipes, or food lifestyle content - Broad economic or policy news without direct impact on specific produce companies - Content unrelated to expansion, funding, legal issues, or operational challenges